“Oh, Madonna. Did you learn NOTHING from the heroes who fell before you?” asked a quizzical tweet, attached with an image of The Incredibles’s eccentric fashion designer Edna Mode. Those who watched the 2015 Brit Awards live on ITV last night saw it – and then saw it again moments later on Twitter. Madonna, in an austere black suit, a long cloak draped behind her, yanked from her feet midway through her assent to the main stage.
The Twitter crowd had been restless for entirety of the show, but, thanks to the ill-fated timing of a backup dancer, the bait had been thrown and video snippets of Madonna’s tumble – quickly coined ‘#capegate’ – started circulating. The 56-year-old entertainer recovered quickly, carrying on as if it had been little more than a graze. But it was too late. The music had already been forgotten.