For the mainstream and specialist music press, the annual ones to watch lists are a bit like betting horses for the Grand National. And, of course, they are bets that come with a sneaky bit of insider knowledge as well as a healthy dose of experience and independent judgement.
Apart from avid and discerning music junkies, most people aren’t going to stray beyond the round-up on their preferred media outlet of choice (BBC Sound of, The Guardian, London in Stereo, DIY, Gigwise, Pitchfork, Stereogum, Bonafide, Mixmag, Time Out London, Fact, Loud and Quiet, Echoes, Wax Poetics, The Wire, The Quietus, Pigeons & Planes, Consequence of Sound, The Line of Best Fit, et al). See what I mean?
So expect to hear plenty more about already pipped acts, such as Deers, Shura, Years & Years (this year’s BBC Sound of winner), Aquilo, Raury, Låpsley, Soak, Girlpool, Tei Shi, Coasts, Genghar, Shamir Bailey, Tkay Maidza, Vaults, Sinead Harnett, Rae Morris and Layla.
But for those of you that still aren’t satisfied, here are eight recommendations for 2015 that will give you something else to enjoy alongside this year’s track favourites.