The iPod wasn’t the first MP3 player, but its design, and the digital download store that followed it, revolutionised the music industry. Some 15 years later, the world’s richest tech company is looking to turn the tables once again with its newly launched maxi service: Apple Music.
Apple Music launched on June 30, 2015, to a customary media hubbub. After updating to iTunes 12.2 and signing up for the three-month trial of Apple Music, I thought I’d share some initial thoughts about the service: what it gets right, what it needs to improve and, most importantly for some, how it stacks up against well established alternatives, such as Spotify and Deezer. Continue reading