Culture

Magazine Celebrations and Endings

Circulation figures may be dropping, yet collectable magazine covers have probably never been more prominent. Last year, Future put out specials for Total Film, SFX and a whooping 200 covers for Edge #200. Following in the same paper pressings as their Bath-based competitor, Imagine Publishing have released 100 different covers of Games™ (reflecting the titles in its Greatest Games of All Time feature) to mark the release of the magazine’s one hundredth issue. Space Invaders, Beyond Good & Evil and Oblivion are among the inclusions – I picked up the Portal cover.

I’ve never been a regular reader of Games™. I find their design less appealing than Edge’s innovative page spreads and their cover features, often on popular games that have been covered a month earlier by single-format magazines, offer little in the way of a unique angle. It’s easily Edge’s closest competitor, and for those regular readers that buy the magazine for its writers and content, I’m sure they get their money’s worth. I do, however, admire their retro section (with contributions from the Retro Gamer writers), concept art spreads and commitment to providing mature and intelligent games coverage.

Their one hundredth issue is a celebratory parade of their 100 greatest games, interviews with Peter Molyneux, Clint Hocking, David Cage and others, and a look back at the years since Games™ arrived in newsagents. Nowadays, advertisers like to get in on the celebrations too, with adverts congratulating the magazine team. From trademark characters adorning a product-less show of support from Sega, to Deep Silver’s opportunistic marketing for their upcoming off-road motocross game (“Congratulations! Games™ You nail’d it”), magazine milestones have changed at lot since the nineties. And for all my niggles, I consider Games™ an important enough piece of gaming history to own the first 10 issues, so well done to Rick Porter and the team for marking issue #100 with style.

Now, from a gaming tome to a true piece of magazine history. The final issue of PC Zone was released on September 2, the last send off for 17 years of irreverent, community-focused PC coverage. The magazine began under Dennis Publishing in 1993, and Paul Lakin was launch editor. Future Publishing acquired the magazine in 2004 – just one of many they’ve picked up from Dennis and Highbury, like CVG and PSW, only to close them in the wake of falling readerships. PC Zone was seen as the poor cousin to the clean, professional feel of PC Gamer (Future’s main PC gaming magazine which launched the same year). Since turning from the path of PC gaming (sorry, Dungeon Keeper), PC Zone and other gaming-only PC magazines have been on the periphery of my radar. But the cheeky, frequently controversial, approach to PC culture that PC Zone delivered to its many loyal readers set it apart from the samey PC mags covering and graphic cards.

In its time, PC Zone has had contributions from a phonebook page’s worth of contributors, like Jon Blyth, Rihanna Pratchett, Alec Meer, Ali Wood, and, geek-turned-high-flying-cultural-commentator, Charlie Brooker. Their politically incorrect whimsy remained right through to the final issue, making PC Zone a snapshot of game magazines long gone. It feed its readers joystick innuendo, pixelated babes and plenty of colourful language to wash it all down. Informative, but with the crude naughtiness of FHM, PC Zone was the alternative magazine that spoke to its readers in much the same way as a best mate would at the pub. May they laugh all the way to magazine heaven.

Image: PC Zone #225, RaNDOM

2 thoughts on “Magazine Celebrations and Endings”

  1. madtyger says:

    Congrats on getting a special edition of Games. Every once in a while, the magazines I subscribe to will do some special cover like Newtype USA's four cover special for CLAMP's 20th anniversary.

    It's also sad to see a magazine go under, especially when it's one you enjoy. I ended up buying an extra copy (still wrapped) of OPM's last release. Hopefully, some creative people will be able to fill the void either by making a new magazine or maybe even going viral.

  2. DK33 says:

    Speaking of special magazines, I’m picking up your copy of OPM #50 this week. 🙂

Discuss...