Well you might expect some of them to be made internally, just as SCEE’s Creative Services Group do, and you’d be right.
But, in addition to internally developed assets, many of the CG clips that end up in some of our favourite game trailers, TV spots and promotional campaigns are actually created by external companies.
Companies such as Realtime UK, a CG production company based in Lancashire, UK. Just recently, it came to my attention that they were commission by SCEE to produce the original eye-watering announcement trailer for MotorStorm that was shown at Sony’s E3 2005 press conference.
What you may not have seen is the uncut version of that trailer. Take a look at Realtime UK’s portfolio. I guarantee you won’t be disappointed. I also recommend the ‘Agrobot’, ‘Split/Second’ and ‘Reel 2008’ videos.
Though they can be misleading – sometimes pre-rendered concepts can be criticised for making games look better than they actually are – these cinematics are still fascinating.